No matter on what platform you are working, hashtags are powerful tools to generate traffic toward your content. They increase your visibility and engagement on the platform and give you more exposure. With the right hashtag strategy, you can reach more audiences and build awareness of your brand. Below are some tips to help you find a strategic approach to hashtags:
1. Research Popular and Relevant Hashtags
This involves finding hashtags that are commonly used by your target audience and relevant to the content you’re posting. You can use tools such as Keyhole, RiteTag, or Hashtagify to find popular hashtags. It’s also important to keep up with trending hashtags, events, and seasons to stay current.
2. Create a Branded Hashtag
A branded hashtag is a unique hashtag created specifically for your business that represents your brand and helps increase brand recognition. You can buy Instagram followers to increase your targeted audience. This hashtag should be short, memorable, and easy to spell. You can use your business name, a tagline, or a mission statement as your branded hashtag. Encourage your followers to use this hashtag in their posts for more exposure and to build a community around your brand.
3. Mix General and Niche Hashtags
Mixing general and niche hashtags can help increase your reach and visibility on Instagram. General hashtags, such as #love or #instagood, have a large reach but can be competitive. Niche hashtags, on the other hand, are more specific and have a smaller reach but are less competitive. By using a combination of both, you can increase your visibility to a wider audience while still targeting a specific niche. Aim for a balance of about 5-10 general hashtags and 5-10 niche hashtags per post.
4. Use a Mix of Popular and Less Popular Hashtags
Using a mix of popular and less popular hashtags can help increase your visibility and reach on Instagram. Popular hashtags have a larger reach but are also more competitive. Less popular hashtags have a smaller reach but are less competitive. Also, it’s better to buy Instagram auto views at the start of your account to automatically increase views and attract more people. By using a combination of both, you can increase your visibility to a wider audience while still targeting specific niches. You can find less popular hashtags by researching your competitors or using hashtag research tools. Aim for a balance of about 5-10 popular hashtags and 5-10 less popular hashtags per post.
5. Place Hashtags in the Caption
Placing hashtags in the caption or the comments of your Instagram post can increase visibility and help your post reach a wider audience. Placing hashtags in the caption can increase visibility and make them more visible to your followers. However, placing too many hashtags in the caption can look cluttered and reduce engagement. An alternative is to add your hashtags in the first comment of the post, which keeps the caption clean while still increasing visibility.
6. Avoid Using Banned Hashtags
Using banned hashtags on Instagram can result in your post being hidden or removed, and can even lead to your account being penalized. It’s important to regularly check for updates on banned hashtags and avoid using them in your posts. To stay safe, stick to using only relevant and appropriate hashtags in your posts.
7. Track Your Hashtag Performance
Tracking your hashtag performance on Instagram can help you refine and improve your hashtag strategy. You can use Instagram’s built-in Insights feature, or third-party tools such as Iconosquare or Hootsuite, to track the performance of your hashtags. This includes how many times each hashtag has been used, the reach of your posts, and engagement from your audience. By tracking your hashtag performance, you can identify which hashtags are performing well and which ones need to be adjusted.
8. Participate in Trending Hashtags and Events
Participating in trending hashtags and events on Instagram can help increase your visibility and reach. Trending hashtags are hashtags that are popular at the moment, often tied to current events or news. By using these hashtags in your posts, you can reach a wider audience and increase the visibility of your content. It’s also important to participate in events, such as holidays or seasons, by using relevant hashtags to reach a relevant audience. Just be sure to only participate in events that are relevant to your brand and audience.
9. Encourage Followers to Use Your Branded Hashtags
Encouraging your followers to use your branded hashtag on Instagram can help increase brand recognition and build a community around your brand. You can do this by:
· Including your branded hashtag in your bio, posts, and stories
· Asking followers to use your branded hashtag in their posts
· Offering incentives, such as discounts or giveaways, for using your branded hashtag
· Highlighting user-generated content that uses your branded hashtag on your account
By creating a branded hashtag and encouraging its use, you can increase engagement, reach, and visibility on Instagram, while also building a community of loyal followers.
10. Consistently Use Your Hashtag Strategy
Consistently using your hashtag strategy is key to building brand awareness on Instagram. Regular and consistent use of relevant and effective hashtags can help increase the visibility and reach of your posts, leading to more engagement, followers, and ultimately, brand recognition. Make sure to regularly review and adjust your hashtag strategy based on your performance and changes in popular hashtags. By consistently using your hashtag strategy, you can establish a strong and recognizable brand presence on Instagram.
If you are really into increasing the engagement rate of your profile, hashtags are the best choice for you. As they’ll bring the audience from all over the platform who follow that same hashtag. All you need to do is just understand the basics of hashtags and do the complete research before you create one.