It is every entrepreneur’s dream to gain traction within the market. Even in the traditional block-and-mortar system, the big players gained their brand muscle by going all out with crucial details such as product quality and customer experience. With the rise of the information era, the power of the brand muscle rests in content creation.
The imperative of this reality is that you, too, need to go all out with information-rich tools such as website traffic. Gone are the days when the strive for website traffic was merely a differentiation strategy. It is now a necessity.
How to Gain Website Traffic
Most evidently, you have yet to dream about website traffic. And that is because the information is the new battleground for business, and entrepreneurs are in a full-scale content crunch. A thought at such a level of competition can, no doubt, be intimidating.
However, the good thing is that you are not too late either. To keep up with good website statistics, you need the best tools. Below are some of the best that you could have:
1. Good and Relevant Content
Content is the anchor that sustains any online platform’s long-term traffic. That is because it keeps your audience engaged and your SERP rankings up. But getting hold of control over the content creation process and content topics is just one-half of the solution. The other half demands that you get a way of making your content even more effective.
The online audience will appreciate just about any content that commands credibility and expertise. But what keeps it hooked up is something that is more memorable and cuts through the most online noise. That means that your content must find a way of connecting with the audience’s interests, values, and even their pain points. You are always at an advantage if you can give something more than just the average requirements.
2. Collaborative Solutions
Talking of credibility, the best way to convince your audience that your content is worth it is by providing other source points to diversify your perspectives. Having guest authors on your website or referral links to other websites within a similar domain provides a good opportunity to achieve this goal.
The good thing about guest authors is that they would want to share the articles on their networks. Backlinks generated from such shared work provide access to new masses or at least a potential audience. You could also participate in guest posting because it is another effective way of generating backlinks; the more backlinks, the greater the traffic.
3. Analyze your Back Links
There are, however, those times when you do everything right, but you seem not to get ahead of the traffic problem. Say, you have a good topic area, the research, content, and keywords are good for it, and you adequately engage the audience to establish your article based on their response, but still, you can’t get through the traffic problem.
In some of these situations, the backlinks are working against you. The good news is that most of these toxic backlinks are not from a different online audience, or at least not always. So, make a point to check bad backlinks often because you can only handle such a problem if you know what exactly the problem is.
Many agree that the human eye has a thing for visual aesthetics. And even if not attracted to the aesthetic part of it, visuals are at least the least exhaustive but enjoyable form of online content. While going through something like data would hardly attract a website user, some would be willing to stand the thought of data presented in creative and attractive chart images.
Indeed, you agree with this observation because how many times have you had to scroll back to an article because a creatively curated headline caught your eye? Just as the headline caught your eye, so would good visuals for the potential audience. Yes, the content is the anchor of long-term traffic, but visuals are the source of the traffic. You might need more traffic to sustain if your visuals are off.
5. Website Promotion on the Socials
Today, social media platforms are the most successful in attracting the masses thanks to their hand in user engagement. Your website doesn’t need to be different because it is different from social media. On the contrary, it could be further from any other average website because it takes advantage of social media.
Social media channels such as Twitter are well suited for snappy links that would easily drive an audience to your website. On the other hand, you could borrow a little insight from the above encouragement of visuals to engage users heavily on content forms such as images and videos on social channels such as Instagram and Pinterest. Direct website engagement via platforms such as the comment section and email newsletters are also part of good ideas. After all, what you are after is to attract more traffic.
Attracting good website statistics takes effort. It could be scary now that the urge for information has left everyone in a full-scale content-crunch model. But with emphasis on the above tools, you could soon be dear to the online audience and the search engine optimises.