In the world of fashion, t-shirts have always been a popular choice. They are comfortable, versatile, and can be worn by people of all ages. This industry is becoming huge because of the rising demand for t-shirts.
This isn’t a bluff! You can take the idea from the statistical data. In 2023, the t-shirt market is expected to generate US$44.56 billion in revenue. Furthermore, the market is predicted to expand by 3.22% yearly (CAGR 2023-2027).
With the emerging demand, many brands are competing in the market to make their products stand out. One of the key elements that can make a difference in sales is the packaging. T-shirt boxes are a communication source to convey your brand message to customers.
Let’s dig into the details and uncover these custom boxes’ multiple benefits. You will also learn some creative ways to design the t-shirt packaging that truly stands out your products.
So, without further ado, let’s get started!
First Impression Matters
“You never get a second chance to make a first impression.”
– Will Rogers
This saying holds true for product packaging as well. Your t-shirt packaging is the first thing that a customer sees. Studies show that an individual takes 7 seconds to make a purchase decision.
If the packaging is unappealing, it can leave a bad impression on the customer. They may not consider buying their apparel product from your brand again. On the other hand, if t-shirt packaging boxes are well-designed, they can pique customers’ interest. They will become your loyal customers. And more likely to purchase from your brand again.
Protection Is a Matter of Concern
T-shirt boxes are not just for aesthetics but also for functional purposes. They protect the t-shirts from damage during transportation and storage. T-shirts that are shipped without proper packaging can get wrinkled or torn. This can result in dissatisfied consumers who may return the product. In addition, it will leave a bad impression on your brand. T-shirt packaging assures that the product reaches the customer in perfect condition. This can lead to customer satisfaction and positive reviews. Make sure to improve sales while packing your t-shirts in custom packaging.
Build a Cohesive Brand Identity
“Your brand is a story unfolding across all customer touchpoints.”
– Jonah Sachs
T-shirt display boxes are a great way to promote brand recognition. Customers are more likely to remember the brand when they receive a product in premium packaging. In addition, they may associate your brand with quality by receiving a product in fascinating packaging. A study shows that:
“52% of buyers liked to purchase from a brand that offers products in branded packaging.”
This may help in brand building. You can ensure more sales in the future. A t-shirt box can be imprinted with the company’s logo, color scheme, and other unique features. It can help your brand to stand out in a sea of competitors.
Acts as an Advertising Streamer
A t-shirt box can also serve as a branding tool. By printing the brand’s message and slogan, customers can become aware of the brand’s offerings. Additionally, a t-shirt box can be used to promote products or sales.
For instance, a brand could include a coupon code for the customer’s next purchase. You can also promote a new apparel product line through t-shirt subscription boxes. To win customers’ hearts, you can also include the goodies with t-shits in a subscription box.
Sustainability Is the New Buzzword!
In recent years, there has been a growing concern for the environment. As a result, many customers prefer eco-friendly packaging options. For example, T-shirt boxes made from recycled materials can appeal to eco-conscious buyers. Brands that use eco-friendly packaging can pay their social responsibility, leading to a positive brand image. By working on a sustainability framework, you can boost your sales.
Tips to Design T-shirt Boxes Creatively
Now you know the importance of t-shirt boxes to improve your sales revenue. It’s essential to design these custom boxes intriguingly. Let’s delve into some creative ideas to create your custom packaging!
- Use of High-quality Materials
Quality is a matter of concern for customers. So, make sure to choose the materials that assure the safety of t-shirts for the long term. Choose rigid packaging to show the elegance of your apparel products. You can also go with cardboard and Kraft materials. The choice is yours! But make sure to choose premium ones to make a lasting impression on buyers.
- Incorporate Latest Trends
An apparel brand can catch customers’ attention by incorporating the latest trends in the packaging. For instance, the hype of the iconic band Gun N’ Roses’ performance at Kauffman Stadium in September is the talk of the town.
You can tap into fans’ excitement by displaying Gun N’ Roses hype in your packaging design. Doing so lets you connect with a great audience and build a loyal customer base. Here are some ways by which you can make your t-shirt boxes wholesale the center of attention:
- Print the Band Logo or an Image:
You can create a design featuring the bullet logo of Gun N’ Roses. You can also feature an image of the band members. This will give a high-end appeal to your boxes.
- Make a Statement With Colors:
Use the brand’s signature colors, such as black, red, and white. Select colors that complement the design and fit your brand and the band’s aesthetic.
- Feature the Band Typography:
Incorporate the song titles, lyrics, and dramatic typography on t-shirt boxes to make a great impression. This will create an artistic look for your products and brand for customers.
T-shirt packaging is not a functional packaging option; it’s also a branding tool. It will help you to boost the sales of your company. Focus on the box’s design, and try to make it creative. A t-shirt box can pay off in the long run.
So, don’t delay! Get your hands on these boxes to mark a distinctive benchmark of your brand.